Texas Transfer Students
My longest design project has been the Public Relations Coordinator and Graphic Designer for Texas Transfer Students, a transfer organization at the University of Texas at Austin that provides opportunities for academic and social integration necessary to ease college transition. The identity system highlights the city of Austin in a Texas element and strongly incorporates a diamond motif, inspired by the unique and challenging experience that transfers undergo at UT.
Aside from establishing the visual identity, I created engaging graphics and assisted in art direction needed to campaign for monthly events. Our professional identity paired alongside our transfer-oriented social and academic events helped Texas Transfer Students stand out; this success was recognized by the Office of the Dean of Students and presented us with Best Academic / Departmental Organization and runner up for Most Outstanding Organization for two years in a row at the annual prestigious Swing Out Awards.